Atlas
This is actually the story of quite a rare car really. Actually, we know of just 2 surving specimins of the Brockville Atlas, among the three marques of automobiles produced in Brockville early in the 1900s. More information on the Atlas automotive lineup are accessible in the Canadian Automotive Museum of Prewar Autos.
Canada Carriage Company circa 1890, Brockville, Canada
The Canada Carriage Company, set up in Brockville in 1892, used over 400 individuals. Using a payroll of $3500 per week, the business was a leading contributor to the economic prosperity of town. Canada Carriage initially made sleighs, phaetons and wagons, and by 1911 the business guaranteed the Canadian rights to construct the American Everitt auto, the same Everitt of E.M.F acclaim. The Canada Carriage Company assembled about 80 Brockville "30" autos, which were actually Everitt "30"s, from components sent from Tudhope's plant in Orillia, Ontario.
The Brockville Atlas Automobile Company was formed in 1911 with $200,000 money and W.H. Comstock, C.W. MacLean and T.J. Storey as directors. A fresh automobile was intended for 1912, the Brockville Atlas Version A, costing $2000. Bodies were assembled from the Canada Carriage Company. The Atlas chassis was fitted with the engine in the Atlas Engine Works, Indianapolis, Indiana that the auto's title was derived. The transmissions were furnished by Warner Gear Co., of Muncie Indiana.
Brockville Atlas Version DFrom 1911 to 1915, the Atlas Vehicle Company of Brockville created Versions D, E, F and G, ranging in price from $1800 to $2400 F.O.B. Brockville. For instance, the Product D was a five or seven passenger-car with 40 hp, righthand drive, double magneto, optional electric starter, headlights, sidelights, tail-light, speedometer, permit holder, mohair top with side drapes, electric horn, black with nickel trim and fine stripe, multiple disk clutch and leather upholstery stuffed with horsehair. Brockville Atlas AdvertisementBy 1915, about 300 vehicles was assembled, but supply shortages and economic issues made by World War I became intolerable for the business.
The shortlived Atlas Automobile Company, like numerous more, faced tough competition in the more reliable and cheaper Model T along with Robert 'Sam' McLaughlin's vehicles. In 1915 after just several years of creation, Atlas joined forces with Benjamin Briscoe, an automobile manufacturer located in Michigan, and reorganized as the Canadian Briscoe Motor Co., managing as a department of the Canadian Carriage Works building the Brockville Brisoce. In 1921 the Canadian Briscoe Motor Co. went broke and also the just-appointed president, Clarence Earl of WillysOverland, renamed the automobile the Earl and also the business the Brockville Motor Car Organization. Manufacturing continued in america for two more years, with the Brockville plant suppling components for the Earl. Ultimately, the Atlas Vehicle Company, accompanied by the Canadian Briscoe Motor Co. and the Brockville Motor Car Company, vanished into obscurity.
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